Sales, lead generation and tireless follow-up
AI lead scoring: finding the hot buyers
Every enquiry gets a 1–100 score from company size, seniority, budget and behaviour (pricing page views, proposal downloads). 80–100: instant push to call now. 0–39: automated nurture, no human time spent.
New to this? Start herelead follow-up and sales automationSales automation means nobody has to keep in their head who still needs chasing: a program scores every new enquiry, tells you which ones to call today, and follows up the rest by itself until they answer or the file is closed.
How it runs, in three steps
- 1An enquiry comes in, or a quote goes out. The program writes the contact into your customer list and scores it from one to a hundred: how big the company is, who the person is, and what they looked at on your site.
- 2Above eighty points you get an alert to call right now; below forty the contact goes into a slow, polite email series and takes up none of your time.
- 3Everyone who got a quote is followed up on its own: day two a polite check, day seven a similar finished job, day fourteen a deadline reminder, day twenty-five the closing letter asking whether the file can be closed. It stops the moment the customer replies, and you can read back every message it sent.
A Tuesday morning todayTuesday morning you know eleven quotes are out but not which ones have been followed up; you call the two that come to mind, and the other nine quietly go cold, because 80% of deals close between the fifth and the twelfth contact and here most stopped at the first.
The same morning, automatedTuesday morning each of the eleven open quotes shows where its follow-up stands, two hot enquiries are on the list to be called before ten, and last week's closing letters have already brought back three replies.
Worth it when: It pays off first where at least ten to fifteen enquiries come in a week and a deal takes weeks, not minutes: B2B trade, installers, builders, larger service firms. The honest condition is one list where every enquiry is recorded; if half your enquiries live in somebody's phone and the rest on a notepad, sort that out first.
Tools
- customer records
- automation platform
How it works
- 01Score from firmographics and behaviour
- 02Hot leads → immediate call alert
- 03Cold leads → nurture sequence
Source: AI Automation Market Report and Practical Guide (2025–2026)
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