Services

Lead handling & outreach

Lead handling answers every enquiry within minutes, qualifies with one or two questions, scores it, enriches the company data, and follows up on days 2, 7, 14 and 25 until the prospect books or says no. Salespeople spend their time only on hot leads.

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New to this? Start herelead follow-up and sales automationSales automation means nobody has to keep in their head who still needs chasing: a program scores every new enquiry, tells you which ones to call today, and follows up the rest by itself until they answer or the file is closed.

How it runs, in three steps

  1. 1An enquiry comes in, or a quote goes out. The program writes the contact into your customer list and scores it from one to a hundred: how big the company is, who the person is, and what they looked at on your site.
  2. 2Above eighty points you get an alert to call right now; below forty the contact goes into a slow, polite email series and takes up none of your time.
  3. 3Everyone who got a quote is followed up on its own: day two a polite check, day seven a similar finished job, day fourteen a deadline reminder, day twenty-five the closing letter asking whether the file can be closed. It stops the moment the customer replies, and you can read back every message it sent.

A Tuesday morning todayTuesday morning you know eleven quotes are out but not which ones have been followed up; you call the two that come to mind, and the other nine quietly go cold, because 80% of deals close between the fifth and the twelfth contact and here most stopped at the first.

The same morning, automatedTuesday morning each of the eleven open quotes shows where its follow-up stands, two hot enquiries are on the list to be called before ten, and last week's closing letters have already brought back three replies.

Worth it when: It pays off first where at least ten to fifteen enquiries come in a week and a deal takes weeks, not minutes: B2B trade, installers, builders, larger service firms. The honest condition is one list where every enquiry is recorded; if half your enquiries live in somebody's phone and the rest on a notepad, sort that out first.

  • Speed to lead under a minute across form, email and phone
  • 80% of deals close between the 5th and 12th touch; the engine never stops early
  • Dead and dormant leads revived at zero ad cost
  1. 01

    Website form to CRM in seconds

    Every form, chat and email enquiry lands in the CRM as a clean contact with a summary, and the right person gets a ping.

    2–4 h/week

  2. 02

    Objection-handling & negotiation AI copilot

    When the buyer haggles on price, the AI hands the salesperson the strongest diplomatic arguments focused on ROI and hidden costs.

    1–3 h/week

  3. 03

    B2B website visitor de-anonymisation

    Identifies which companies visited the B2B site without filling a form and finds procurement leads' contacts for sales.

    2–4 h/week

  4. 04

    B2B cold lead research & hyper-personalised outreach

    Autonomously finds new resellers in international databases and sends them personalised introduction emails.

    6–12 h/week

  5. 05

    AI lead scoring (finding hot buyers)

    Scores enquiries by company size, turnover and urgency so sales focuses only on the most profitable buyers.

    3–6 h/week

  6. 06

    Instant reply and CRM entry for every web lead

    Form submissions get a personal reply in under two minutes, the contact and request are extracted into the CRM, and a follow-up task lands with sales.

    3–6 h/week

Workflows

  1. Data extraction from email into CRMUnstructured email text becomes precise JSON: contact, company, tax number, requested service, quantity, location, deadline, phone.
  2. Autonomous lead research and enrichmentInstead of copy-pasting, Clay + n8n + Apollo/LinkedIn map the market against your ideal customer profile, read each prospect's website for the decision-maker, email and main activity, and push verified leads into MiniCRM or HubSpot.
  3. AI lead scoring: finding the hot buyersEvery enquiry gets a 1–100 score from company size, seniority, budget and behaviour (pricing page views, proposal downloads).
  4. Hyper-personalised cold outreachOne-to-one emails and LinkedIn messages that open with the prospect's latest post, new product or news.
  5. Tireless AI follow-up engineDay 2: polite check.
  6. Website visitors into buyers (B2B de-anonymisation)IP-based company identification (Snitcher, Leadfeeder) names the firm behind a visit; the AI finds its procurement or operations lead on LinkedIn and alerts sales about a hot visitor.
  7. Objection-handling and negotiation AI copilotWhen the customer writes 'too expensive' or 'the other firm is 20% cheaper', the AI analyses the competitor's offer and your advantages and drafts the most diplomatic reply focused on hidden costs and ROI.
  8. Reviving dead leadsProspects who declined or vanished 6–12 months ago get an automatic, no-pressure question.

Frequently asked questions

Will prospects notice the first reply is automated?

It is honest and useful: it confirms receipt, asks one relevant question and names who follows up. Prospects prefer that to silence.

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