Workflows
Two-way SMS and conversational AI
SMS has one of the highest direct returns of any channel: 98% open rate, 45% reply rate, most messages read within three minutes. These modules turn one-way marketing texts into two-way conversations an AI can close.
New to this? Start heretwo-way business SMSTwo-way SMS means text messages your customers can actually reply to: a program reads the answer, replies in a sentence or two, confirms an appointment or books one, instead of the reply going nowhere.
How it runs, in three steps
- 1Something happens that is worth a message: a call goes unanswered, an appointment is tomorrow, a quote went out two days ago, or a customer has not ordered for a year.
- 2A short text goes out, and when the customer writes back the program answers the way a person would: it waits four to eight seconds so it does not feel like a robot, answers the question, and offers the next step, such as two free slots.
- 3What was agreed goes into the calendar and the customer list, you can read the whole conversation afterwards, and if anyone writes STOP the messages stop at once.
A Tuesday morning todayTuesday morning you send out twenty appointment reminders by hand, three customers text back a question, nobody sees it, and two of them do not turn up on Thursday.
The same morning, automatedTuesday morning the reminders went out on their own, the three questions were answered within minutes, one customer moved to Friday, and the freed-up slot was taken by someone on the waiting list within ten minutes.
Worth it when: It pays off first where the customer has a phone number and a date in the diary: a salon, a garage, a repair firm, a webshop. 98% of people open a text and 45% reply, so it works fast, but only if you have permission to write to them and you stop the moment someone asks you to.
- 98% open rate and 45% reply rate for SMS; most read within 3 minutes
- Accent-free GSM-7 encoding fits 160 characters per SMS instead of 70, halving the monthly bill
Recipes in this category
- 01
Two-way sales and info SMS
When a customer replies to a text with a question ('Do you have a 42?', 'What's shipping?'), an AI agent answers in a human tone, with a natural 4–8 second delay, and closes: 'Yes, in black. Order now and it ships tomorrow.
telephony · automation platform
- 02 · Top 1
Missed-call text-back (SMS)
30 seconds after a busy or unanswered call a personal text goes out: 'Hi! I'm with a customer and couldn't pick up. How can I help?' The AI qualifies the need, asks for the address, offers a calendar link or alerts the owner.
telephony · customer records · automation platform
- 03
Interactive confirmation and no-show prevention
24 hours before: 'Hi Dóri! We expect you tomorrow at 14:30. Reply 1 if you're coming, 2 to reschedule.' A 1 confirms in the calendar; a 2 makes the AI offer new slots; the freed slot is offered to the waitlist within minutes.
booking tool · telephony · automation platform
- 04 · Top 8
Dormant customer reactivation sprint
Contacts inactive for 6–18 months in the CRM or invoicing tool get a short, friendly, non-promotional text referencing their real history. The AI handles replies and books.
customer records · newsletter tool · telephony · automation platform
- 05 · Top 3
Google review funnel and reputation management
30 minutes after service: 'Thanks for choosing us! How satisfied were you, 1 to 5?' 4–5 goes straight to Google with a direct link; 1–3 opens a private complaint form and alerts the owner. Positive reviews get AI-written, keyword-rich thank-you replies; negatives always go to a person.
social platform · automation platform
- 06
Webshop SMS rescue: abandoned cart, parcel locker, cash on delivery
Cart abandoned → text 15 minutes later offering sizing help. Courier failed → text to reschedule or redirect to a locker.
webshop platform · courier · telephony
- 07
Quote follow-up by SMS
48 hours after a quote: 'Hi Péter, did our offer for the industrial flooring come through Tuesday? Any questions I can help with?' Three times the reply rate of another reminder email.
telephony · automation platform · customer records
Recommended stack
| Role | Tools | Why |
|---|---|---|
| SMS gateway | Twilio, Comnica / SeeMe, Vonage | International and direct Hungarian providers |
| Orchestration | n8n, Make | AI decision tree, calendar and CRM sync |
| Cost control | GSM-7 encoding, 150-character replies | The AI strips accents or keeps replies short automatically |
| GDPR and opt-out | STOP / NEM KÉREM / LEIRATKOZÁS keywords | Any opt-out reply blocks further messages in the CRM instantly |
Source: AI Automation Market Report and Practical Guide (2025–2026)
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