Answer

How can a webshop use AI?

Start with „where is my order”, which is 40–50% of all support contacts. An assistant reads the order number from chat, email or phone, checks the shop and the courier, and answers with the live status. Add returns handled from a photo, abandoned cart recovery and product descriptions generated from supplier data.

Last updated: 22 September 2026

Order status is the cheapest win

These questions have exactly one correct answer and it is available from a system, so there is no judgement involved and no risk in automating them. Removing them from the inbox leaves your support team with the cases that actually need a person, which also makes the job less miserable.

Returns and complaints from a photo

The customer sends a picture of the damaged or wrong item. The assistant identifies the product, compares it with the order, decides whether it falls inside your returns policy and either starts the process or escalates with everything attached. The customer gets an answer in minutes instead of two days.

Listings and supplier data

Supplier feeds arrive in different structures with different category names and inconsistent attributes. Harmonising them automatically, then generating product descriptions that follow your own tone and include the attributes customers search for, turns a weeks-long listing job into a scheduled process.

Asked next

Can it handle cash on delivery and parcel locker questions?

Yes, and these are worth automating because they are time-critical: a reminder before the pickup deadline reduces parcels that come back unclaimed.

Will customers notice it is not a human?

Often yes, and it matters less than the answer arriving at once with a correct tracking status. The assistant hands over to a person as soon as anyone asks.